Beijing: China has reached second place in the Global Soft Power Index. In the sixth Global Soft Power Index report, China has been identified as the second most influential country in the world. The United States is ranked first on this list. This list has been released by Brand Finance. The report indicates that China has surpassed the United Kingdom in the rankings.
China received a score of 72.8 out of a total of 100 points, which is the highest ranking the country has achieved so far. According to the report, China has shown statistically significant increases in 6 of the 8 soft power pillars and two-thirds of the established characteristics. The Global Times report stated that the surge in China’s ranking is attributed to factors such as the Belt and Road Initiative, stability in the country, and the strength of domestic brands.
A survey was conducted among 170,000 people in over 100 countries for the Global Soft Power Index, and a report has been prepared based on that. The results were announced during the Global Soft Power Summit 2025. According to the report, the United States scored 79.5 out of 100 and is at the top. However, its global reputation has rapidly declined. In terms of global reputation, the United States has fallen four places and is now in 15th place. Additionally, the governance matrix of the United States has dropped four places to 10th.
China ranks second in the Global Soft Power Index.
David Haigh, Chairman of Brand Finance, stated that the 2025 ranking reflects China’s “ongoing efforts to enhance its economic appeal, showcase its culture, and improve its reputation as a safe and well-governed nation.”
Meanwhile, India is placed 29th in this list, which is one rank lower than its 28th position in 2023. The Global Soft Power Index assesses the image of countries around the world. Additionally, this index reveals the extent of a country’s influence in the world.
India’s influence in the region has increased, but according to reputation, India’s ranking should have been better.
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